NEW WATCHES 2025
Rolex unveils its new watches, conceived by the perpetually active imagination that imbues the entire Manufacture. Its singular approach to watchmaking drives innovation in all areas of the art. From the movements to cases and bracelets, from design to the choice of materials, the latest creations offered by Rolex attest to undiminished creative spirit, constantly elevated standards, and an unswerving desire to push back the limits of excellence. These new watches are born of visionary achievements in watchmaking that pave the way to new horizons.
The Masters Tournament
4/3/2025
Rolex watches
Explore the Rolex collection of prestigious, high-precision timepieces. Rolex offers a wide assortment of Classic and Professional watch models to suit any wrist. Discover the broad selection of Rolex watches to find a perfect combination of style and functionality.
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- New Watches 2025New Watches 2025
- Oyster Perpetual collectionOyster Perpetual collection
- Perpetual CollectionPerpetual Collection
Watchmaking
World of Rolex
For almost a century, Rolex has developed partnerships with a diverse, extraordinary collection of talent from myriad disciplines, including exploration, elite sports and the arts, as well as the events and organizations they are associated with.
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- Rolex and sportsEquestrian, Golf, Motor sport, Tennis and YachtingRolex and sports
- Perpetual Arts InitiativeArchitecture, Cinema, Music, Mentoring programmePerpetual Arts Initiative
- PERPETUAL PLANET INITIATIVEA commitment to a Perpetual PlanetPERPETUAL PLANET INITIATIVE
About Rolex
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- Company overviewThe four Rolex sitesCompany overview
- History of RolexHans Wilsdorf, founder of RolexHistory of Rolex
- SustainabilityRolex is a responsible and committed manufacturer of sustainable productsSustainability
- Oyster Perpetual WatchesHistory and evolution of Rolex collectionsOyster Perpetual Watches
- Rolex world serviceWatches designed and built to lastRolex world service
- ROLEX CERTIFIED PRE-OWNED PROGRAMMEA new programme by RolexROLEX CERTIFIED PRE-OWNED PROGRAMME