ROLEX AND THE ROLEX SYDNEY HOBART YACHT RACE
Rolex has been Title Sponsor of the Rolex Sydney Hobart Yacht Race and partner of race organizer the Cruising Yacht Club of Australia (CYCA) since 2002. Along with several other leading 600-nm offshore races, such as the northern hemisphere’s Rolex Fastnet Race, the Rolex Sydney Hobart lies at the core of the Swiss brand’s yachting portfolio.
A stringent examination of sailing skill and a searching test of human endeavour, this elite contest has, like Rolex, been defined throughout its history by pioneering feats and a spirit of adventure. In 2019, the Rolex Sydney Hobart celebrates its 75th edition, having been held every year since 1945.
It holds a magnetic appeal, attracting sailors from a myriad of backgrounds. In turn, its international status has lured politicians, business leaders and stars from other sports willing to take on the challenge. Succeeding at the Rolex Sydney Hobart demands many qualities: teamwork, tactical guile and a willingness to push the limits. Competitors must respect the elements, act quickly under pressure and overcome the constant challenges. This drive for excellence and pursuit of glory are qualities shared with Rolex and are the essence of its long-standing relationship with the sport.