DOCUMENTS

ROLEX CELEBRATES NATURAL BEAUTY AND SPIRIT AT THE QUAIL, A MOTORSPORTS GATHERING

Carmel, 19 August 2016 – The exceptional Monterey Classic Car Week on California’s Monterey Peninsula is a veritable showcase of motor racing royalty, but the rarest jewel in the crown of this star-studded week is The Quail, A Motorsports Gathering, staged today at the exclusive Quail Lodge and Golf Club in Carmel Valley. Rolex has been the Official Timepiece of ‘The Quail’ since 2005 given the values the leading brand of the Swiss watch industry shares with this standout celebration of motoring heritage and elegance.

ROLEX CELEBRATES NATURAL BEAUTY AND SPIRIT AT THE QUAIL, A MOTORSPORTS GATHERING

It is difficult to put one’s finger on what exactly sets ‘The Quail’ apart from the other events on the Monterey programme; the organization, the cars, the owners, the international cuisine, the location and the spectators all play a crucial part, but the special ingredient of this powerful mixture remains an enigma. Taking the form of a very grand private garden party, today’s intimate celebration saw cars and caviar go hand in hand; gourmet food served with a side order of the finest classic race and road cars whose exemplary standards echo those of Rolex’s world-renowned timepieces.

ROLEX CELEBRATES NATURAL BEAUTY AND SPIRIT AT THE QUAIL, A MOTORSPORTS GATHERING

This year’s smorgasbord of automotive excellence and elegance laid out on the fairway and putting greens in front of the Quail Lodge and Golf Club had something for everyone: vehicles ranging from the early 1900s to the present day and a handful of vintage motorcycles included for good measure. Featured themes for 2016 included Rivalries of the Ages, the 100th Anniversary of BMW Celebrating Motorcars and Motorcycles, A Retrospective of Laguna Seca Raceway and the 50th anniversary of the Lamborghini Miura. It is this appreciation for the past and its traditions that aligns this magnificent event so perfectly with the ‘Rolex Way’.

Attending this year’s event was Rolex Testimonee and three-time Formula One Drivers’ World Champion, Sir Jackie Stewart who said: “The Quail is an exceptional event – it is the ultimate motor sport collection, not only of cars, but of people too, visiting from all over the world. I always love coming here and am thrilled to see the growing enthusiasm each year – as you wander through the unique displays you can tell how much it means to those invited to take part in this fabulous event”.

ROLEX CELEBRATES NATURAL BEAUTY AND SPIRIT AT THE QUAIL, A MOTORSPORTS GATHERING

While an invitation to take part in ‘The Quail’ is motivation enough for many owners, there is also an element of competition. With no judging panel, the voting procedure is unlike any other Concours; it is the participants themselves who vote both for the best car in their own class as well as the 'Rolex Best of Show' Award. Today’s winner, admitted into the Rolex Circle of Champions, was the 1953 Ferrari 375 MM Pinin Farina Spyder. Curated and serviced, but never restored, this unique time capsule wowed the crowds, not only gaining international recognition, but also the most coveted prize of all: the Rolex Oyster Perpetual Cosmograph Daytona, presented by Stewart Wicht, CEO of Rolex USA. This timeless chronograph, considered the ultimate racing driver’s watch, was the perfect way to reward such an everlasting achievement.

ROLEX CELEBRATES NATURAL BEAUTY AND SPIRIT AT THE QUAIL, A MOTORSPORTS GATHERING

The owner of this year’s sensational and award-winning automobile, Andreas Mohringer said: “There is such a huge variety of cars at ‘The Quail’, which not only makes for very interesting viewing for the spectators, but also makes today’s win even more special, particularly given the prize is the sought after Rolex Oyster Perpetual Cosmograph Daytona. This watch is of such high caliber, in more ways than one, and will always remind me of the exceptional event here in Carmel”.

ROLEX AND THE CLASSICS

Over the years, Rolex has continued its support of iconic classic car events steeped in elegance, beauty and tradition, including the Monterey Classic Car Week and Goodwood Revival. Monterey is defined by four pinnacle moments: the Pebble Beach Tour d’Elegance® presented by Rolex; The Quail, A Motorsports Gathering; the Pebble Beach Concours d’Elegance®; and the Rolex Monterey Motorsports Reunion. Individually, each event demonstrates the constant evolution of motor sport and provides connoisseurs with an opportunity to revel in the past; together, the events form an index for those who truly appreciate the qualities and heritage of the classic car, linked by a common theme that Rolex shares: a passion for speed, endurance, innovation and tradition.

ABOUT ROLEX

Rolex, the leading brand of the Swiss watch industry, is headquartered in Geneva and enjoys an unrivalled reputation for quality and expertise the world over. Its Oyster watches, all certified as superlative chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige. Founded by Hans Wilsdorf in 1905, the brand pioneered the development of the wristwatch and is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the perpetual rotor self-winding mechanism invented in 1931. Rolex has registered over 400 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces all the essential components of its watches in-house, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Rolex is also actively involved in supporting the arts, sports, exploration, the spirit of enterprise, and the environment through a broad palette of sponsoring activities as well as philanthropic programmes.

MEDIA CONTACTS

Virginie Chevailler, Rolex SA

virginie.chevailler@rolex.com

+41 22 302 26 19

Sophie Stansfield, Influence Sports

sophie@influencesports.com

+44 7541 237 399