Carmel, Friday 24 August 2018 – For the 16th year 235 internationally-acclaimed cars adorned the Californian lawns of The Quail Lodge & Golf Club for The Quail, A Motorsports Gathering. As the sun set on this annual automobile extravaganza, it was the exceptional 1953 Lancia Aurelia PF200C Spider which gained admission into the Rolex Circle of Champions having been voted the ‘Rolex Best of Show’. The Swiss watch brand honours the excellence and dedication of this outstanding event as the Official Timepiece of The Quail, A Motorsports Gathering since 2005.

Truly encapsulating the spirit and beauty of the day, the 1953 Lancia sealed its place in ‘The Quail’ history with its futuristic Pininfarina design and distinctive jet-engine style front grill. Upon entering the Rolex Circle of Champions, its owner, Anne Brockinton Lee, said: “I’m so excited to have won and to have received a Rolex watch, this is in memory of my late husband who was a big car collector. I have a great team who have worked very hard on this outstanding car and I’m very proud.”


Nestled against the Santa Lucia mountain range, The Quail, A Motorsports Gathering is a highly anticipated feature of Monterey Classic Car Week, combining elegance with notable vehicles and the most exquisite culinary flavours from around the world. Every year, over 6,000 classic car aficionados, collectors and gourmets, enjoy an unparalleled retrospective of motoring excellence, featuring some of the finest vintage and modern automobiles. Rolex shares this commitment to the past, appreciating how history continues to shape the present and future of the motor car.


This year, ‘The Quail’ recognized Porsche’s heritage, honouring 70 years of the iconic and popular Porsche 356 – the German manufacturer’s first production car – while The Alois Ruf Reunion showcased the high-performance CTR Yellowbird, based on the Porsche 911. Illustrious and renowned automobiles representing the Pre-War Sports and Racing cars, Custom Coachworks, Supercars and The Great Ferraris graced the fairway, adding style and panache to the charming garden party atmosphere. Anticipating future trends, the Rolls-Royce Cullinan, made its public debut in the US, and the all-electric Jaguar E-Type Concept Zero took headlines as they both enchanted and intrigued spectators.


Rolex Testimonee and three-time FIA Formula 1® Drivers’ World Champion Sir Jackie Stewart said: “While celebrating the rich history of the automobile, every year The Quail offers something new and exciting. Seeing these wonderful cars and hearing their unique stories always gives me a sense of nostalgia and allows me to reflect on my journey, especially this year as I celebrate 50 years with Rolex. Cars and watches go hand in hand and both have played – and continue to play – an incredibly important part in my life.”



Rolex’s close ties to motor racing and speed date back to the 1930s when Sir Malcolm Campbell broke the 300-mile per hour barrier at the wheel of his World Land Speed Record car, Bluebird, with a Rolex on his wrist. This pioneering moment represented a milestone in sporting history and Rolex has since maintained an appreciation for motor sport tradition and heritage, hence the brand’s partnerships with the Amelia Island Concours d’Elegance, Pebble Beach Concours d’Elegance®, Monterey Classic Car Week and Goodwood Revival. These events are a glorious step back in time, enjoyed by automobile enthusiasts and motor racing fans worldwide; they offer a unique opportunity to relive the Golden Age of motor sport and celebrate the style and beauty of classic cars, as well as the sport’s heroes.



Rolex, a Swiss watch manufacture headquartered in Geneva, is recognized the world over for its expertise and the quality of its products. Its Oyster and Cellini watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige. Founded by Hans Wilsdorf in 1905, the brand pioneered the development of the wristwatch and is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism invented in 1931. Rolex has registered over 400 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Through philanthropic programmes and a broad palette of sponsorship activities, Rolex is also actively involved in supporting the arts, sports and exploration, and encourages the spirit of enterprise, as well as the conservation of natural environments.


Virginie Chevailler, Rolex SA

+41 (0)22 302 26 19

Grace Mennem, Influence Sports & Media

+44 (0)7471 034 620