Geneva, Thursday 10 January 2019 – When the green flag is dropped at 14:35 on Saturday 26 January, the 57th anniversary of the Rolex 24 At DAYTONA will get underway, signalling the start of Rolex’s 2019 motor sport season. The Swiss watchmaker’s support for the twice-around-the-clock challenge in Florida (USA) dates back to 1992 when the brand became Title Sponsor.


Scott Pruett, a five-time winner and friend of Rolex, has been named Grand Marshal for this year’s race and will give the famous command: Drivers, start your engines. “It is a great honour to be Grand Marshal at this legendary race,” said Pruett, who retired from racing after the 2018 edition. “I enjoyed many special moments at this track during my career. I know how hard the drivers and teams will be working during these final weeks of preparation, and I will know exactly how they will be feeling when they line up for the start on the Saturday afternoon. The race demands absolute determination and durability, which is why the partnership with Rolex resonates with all those involved.”


The Rolex 24 At DAYTONA is North America’s most pre-eminent endurance race and launches the 2019 IMSA WeatherTech SportsCar Championship, contested over 12 rounds across the continent. Revised International Motor Sports Association (IMSA) regulations mean the field at Daytona will again consist of four classes – Daytona Prototype international (DPi), Le Mans Prototype 2 (LMP2), GT Le Mans (GTLM) and GT Daytona (GTD). Fernando Alonso, the recently retired two-time FIA Formula 1® Drivers’ World Champion, will drive the No. 10 Konica Minolta Cadillac DPi-V.R. aiming for his maiden win at Daytona. The Spaniard will face defending champion and three-time winner Christian Fittipaldi, who will retire from competitive driving after the race. Double leg amputee and former Formula 1® driver Alex Zanardi will drive a modified BMW M8 GTE in his first outing at this celebrated race.


Staged in the depths of the northern winter, competitors race in darkness for 13 hours and limited track lighting means they must rely heavily on their headlights. Renowned for its extremely steep banking, the 5.73-kilometre (3.56-mile) combined road course at Daytona International Speedway® presents a true test of dedication and precision driving for all the teams. Skilled traffic management and pace control, masterful pit strategy and smooth driver changeovers are crucial to success. Teams could complete over 800 laps – a record set just 12 months prior, during the 2018 running of the race.


The victorious drivers receive a Rolex Oyster Perpetual Cosmograph Daytona as a testament to their exceptional accomplishment. Reflecting on what it means to be rewarded a Rolex in Victory Lane, Pruett said: “Rolex and Daytona are inextricably linked. To be presented a watch engraved with the word ‘Winner’ after 24 hours of intense racing is a moment that lives with you forever. Your Rolex is a constant reminder of the perseverance and hard work that goes into succeeding at the highest level. Every driver who competes at Daytona is racing for the ultimate reward – a Rolex watch.”



Rolex’s connection to Daytona dates back to the early 20th century when Daytona Beach attracted a wave of speed enthusiasts due to its long, flat and very firm straight of sand. Some 14 land speed records were set there, five by Sir Malcolm Campbell, including the fastest official time recorded there of 444km/h (276mph) in 1935 at the wheel of his mighty Bluebird with a Rolex on his wrist. In 1992, Rolex formalized this long-standing association with Daytona and Daytona International Speedway®, becoming the Official Timepiece and Title Sponsor of the 24-hour epic, further strengthening the link between the race and the Rolex Oyster Perpetual Cosmograph Daytona watch. After 27 years, the brand is now so closely tied to the event that motor sport aficionados refer to it simply as “The Rolex”.




Rolex, a Swiss watch manufacture headquartered in Geneva, is recognized the world over for its expertise and the quality of its products. Its Oyster and Cellini watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige. Founded by Hans Wilsdorf in 1905, the brand pioneered the development of the wristwatch and is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism invented in 1931. Rolex has registered over 500 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Through philanthropic programmes and a broad palette of sponsorship activities, Rolex is also actively involved in supporting the arts, sports and exploration, and encourages the spirit of enterprise, as well as the conservation of natural environments. 


Virginie Chevailler, Rolex SA

+41 (0)22 302 26 19

Sophie Harrison, Influence Sports & Media

+44 (0)7506 718 938