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Pebble Beach, Sunday 20 August 2017 – Having successfully completed the Pebble Beach Tour d’Elegance® and mesmerized the crowds during the Pebble Beach Concours d’Elegance®, it was the 1929 Mercedes-Benz S Barker Tourer which eventually claimed the Rolex Best of Show Award. This standout machine, in a collection of such exemplary automobiles, was without question the deserving recipient of the coveted Rolex Oyster Perpetual Datejust 41.


The winning car’s owner, Bruce R. McCaw, described what winning at Pebble Beach means: “I don’t know how you put it into words. It’s the pinnacle of every concours – I’ve known many people who have won here but never thought I would be one of them. You really do see the best of the best at Pebble Beach so when I looked at the field I didn’t know how I could compete. The Rolex watch will be a treasure. I am lucky to own a few already, I enjoy them all immensely and each is different. This will always be a special one”.

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Encapsulating speed, endurance and style, the prestigious Pebble Beach Tour d’Elegance® and Pebble Beach Concours d’Elegance® combine to create the ultimate moving motoring museum. The caliber of this year’s participating vintage and modern day automobiles delighted entrants and spectators alike who share Rolex’s appreciation for the past and its traditions. It is this appreciation which underpins the brand’s close ties with both events, as Official Timepiece of the Concours since 1997 and presenting sponsor of the Tour since 2007.

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One hundred and fifty-five cars participated in the 2017 Pebble Beach Tour d’Elegance®, as it celebrated its 20th anniversary. This year saw the event revert to its original and longer route after local fires had significantly shortened it in 2016. Roaring to life on Thursday morning, these classics left Portola Road behind them and weaved their way around the Monterey Peninsula. The motorcade then traced portions of the historic 17-Mile Drive® lined with Californian Pine and Cypress trees, before pausing for a gourmet lunch on Ocean Avenue in the charming town of Carmel-by-the-Sea.

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On the Sunday morning, the final day of Pebble Beach Automotive Week, the same cars, joined by a further 49 invited vehicles, rolled on to the famed 18th fairway of the Pebble Beach Golf Links® for the Pebble Beach Concours d’Elegance®. This magnificent competition, the pinnacle of concours events around the world, sees excellence and elegance triumph over speed. The 2017 running of the Concours not only commemorated the classics and craftsmanship of bygone eras but also revealed the work of Jaguar’s top-secret restoration project, the 1954 Jaguar XK120 SE Pinin Farina Coupé and marked the debut of new and concept cars, including the Vision Mercedes-Maybach 6 Cabriolet and the BMW Concept Z4 drop-top model.

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ABOUT ROLEX
Rolex, the Swiss watch brand headquartered in Geneva, enjoys an unrivalled reputation for quality and expertise the world over. Its Oyster and Cellini watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige. Founded by Hans Wilsdorf in 1905, the brand pioneered the development of the wristwatch and is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism invented in 1931. Rolex has registered over 400 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Rolex is also actively involved in supporting the arts, sports, exploration, the spirit of enterprise, and the environment through a broad palette of sponsoring activities, as well as philanthropic programmes.

 

MEDIA CONTACTS

Virginie Chevailler, Rolex SA

virginie.chevailler@rolex.com

+41 22 302 26 19

Emily Lopes, Influence Sports & Media

emily@influencesports.com

+44 7739 109 878