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Carmel, Friday 18 August 2017 – In the resplendent setting of the Quail Lodge and Golf Club, the 1964 ATS 2500 GTS was welcomed into the Rolex Circle of Champions at The Quail, A Motorsports Gathering 2017. Voted the best car in its own class, this lightweight combination street/track car, chassis #2006, received the 'Rolex Best of Show' Award, as the Californian sunshine lit up this spectacular event. Rolex has been the Official Timepiece of ‘The Quail’ since 2005 given the values the leading brand of the Swiss watch industry shares with this exceptional celebration of motoring heritage and elegance.

The owner of this year’s award-winning automobile and recipient of the sought-after Rolex Oyster Perpetual Cosmograph Daytona, Bruce Milner, said: ”I am so delighted to have won at The Quail – it is such a magnificent event and I came here today without any expectations. The car hasn’t been shown for 16 years, when it won at the Pebble Beach Concours d’Elegance, so the award is completely unexpected. I feel so fortunate to win a Rolex watch; my wife thinks she is going to get her hands on it but I’m not so sure!”

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The Quail, A Motorsports Gathering is a standout event during the Monterey Classic Car Week, taking the form of a very grand private garden party against the stunning backdrop of the Santa Lucia mountain range in Carmel, California. Now in its fifteenth year, ‘The Quail’ combines exquisite international cuisine with the finest classic race and road vehicles whose exemplary standards echo those of Rolex’s world-renowned timepieces. Enthusiasts, brought together by their shared appreciation for the excellence and elegance of the automobile, roamed the fairway and putting greens in front of the Quail Lodge and Golf Club, while admiring the assembled collection which this year featured displays of Originals and Mid-Engine Marvels among many others.

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Attending this year’s event was Rolex Testimonee and three-time Formula One Drivers’ World Champion, Sir Jackie Stewart, who said: “The Quail is very special. It’s intimate, it has style and the collection of cars is more diverse than even Pebble Beach. Every year I see cars that I have never seen before, and in such a relaxed and spacious setting, you really are able to admire them up close alongside true motoring enthusiasts and specialists. Rolex’s involvement just adds to the event’s unique charm. Everybody wants to be here”.

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ROLEX AND HERITAGE

Rolex’s links to motor racing and speed date back to the 1930s when Sir Malcolm Campbell broke the 300-mile per hour barrier at the wheel of his World Land Speed Record car, Bluebird, with a Rolex on his wrist. This pioneering moment of performance and innovation represented a milestone in sporting history and perfectly reflects Rolex’s culture. Rolex has since maintained an appreciation for motor sport tradition and heritage, hence the brand’s close ties to Goodwood Revival, Pebble Beach Concours d’Elegance® and Monterey Classic Car Week as a whole. These events are a glorious step back in time, offering a unique opportunity to relive the Golden Age of motor sport and celebrate the style and beauty of a forgotten era, as well as the sport’s heroes.  

ABOUT ROLEX

Rolex, the Swiss watch brand headquartered in Geneva, enjoys an unrivalled reputation for quality and expertise the world over. Its Oyster and Cellini watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige. Founded by Hans Wilsdorf in 1905, the brand pioneered the development of the wristwatch and is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism invented in 1931. Rolex has registered over 400 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Rolex is also actively involved in supporting the arts, sports, exploration, the spirit of enterprise, and the environment through a broad palette of sponsoring activities, as well as philanthropic programmes. 

 

MEDIA CONTACTS

Virginie Chevailler, Rolex SA

virginie.chevailler@rolex.com

+41 22 302 26 19

Emily Lopes, Influence Sports & Media

emily@influencesports.com

+44 7739 109 878