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Monterey, Monday 21 August 2017  – The past, present and future of automotive innovation stood side by side at the Pebble Beach Links Club® as the extraordinary Monterey Classic Car Week drew to a close. The Californian sun shone on vintage and concept cars alike but it was the 1929 Mercedes-Benz S Barker Tourer that dazzled the brightest, capturing the hearts and minds of the judges and securing the Rolex Best of Show Award. Enthusiasts meandered along the globally renowned 18th fairway appreciating the style and elegance of every one of the vehicles invited to take part in both the Pebble Beach Tour d’Elegance® presented by Rolex, which marked its 20th anniversary this year, and the Pebble Beach Concours d’Elegance® of which Rolex has been a partner since 1997.


Reflecting on the day, Pebble Beach Concours d’Elegance® Chairman, Sandra Button, said: “With its roots firmly entrenched in motor sport, Pebble Beach Automotive Week has a rich motoring heritage. The Concours d’Elegance 2017 marks the grand finale of what has been a spectacular week, appreciating and honouring the automobile. Rolex’s involvement as the Official Timepiece underscores the values this prestigious brand shares with us and is testament to the event’s position as the pinnacle of concours around the world”.

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On the Friday, fans were treated to something exceptional – The Quail, A Motorsports Gathering. This exclusive garden party provided stylish spectators with a showcase of sporting greatness and a feast of international cuisine. Set against the picturesque backdrop of the Santa Lucia mountain range, this one-day event is reminiscent of the earlier, more intimate days of the Concours. With its unique judging process the competitors themselves decide the winner, which for 2017 was the 1964 ATS 2500 GTS, last shown and victorious 16 years ago at Pebble Beach.

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Throughout this magical week, the formidable Mazda Raceway Laguna Seca, which this year celebrates its 60th anniversary, reenacted some of motor racing’s greatest moments. Over 500 pristinely presented vehicles took to the track with both aficionados and racing legends behind the wheel to compete once again in their natural environment but it was the 1967 Ginetta G4 who took the spoils, winning the Rolex Spirit of Monterey Award. Also in attendance and a highlight of this year’s Picnic in the Park were Rolex Testimonees, three-time Formula One World Champion Sir Jackie Stewart and nine-time 24 Hours of Le Mans winner Tom Kristensen.

Gill Campbell, Senior Vice President of Event Operations at Mazda Raceway Laguna Seca took a moment to highlight the importance of this landmark year: “This is our 60th anniversary and how special it is to be sharing this moment with a brand like Rolex – one that fully understands and appreciates what we are setting out to achieve. We see the Reunion as a coming together of friends to celebrate the heritage of the automobile and Rolex fully supports that; we share the same aspirations and values of preserving the past and honouring tradition. Here’s to the next sixty years at Monterey!”

Rolex has been deeply involved with Monterey Classic Car Week since 1997, given its shared values of tradition and excellence, and will continue its appreciation of motor sport history at the 2017 Goodwood Revival from Friday 08 September to Sunday 10 September.

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ROLEX AND MOTOR SPORT

Rolex's close ties with motor sport date back to Sir Malcolm Campbell’s World Land Speed Record successes in the 1930s, when he became the first driver to break the 300-mph barrier at the wheel of Bluebird. Since then, Rolex’s presence in motor racing has grown steadily, supporting iconic endurance races such as the Rolex 24 At Daytona® and the 24 Hours of Le Mans; iconic classic car events steeped in elegance, beauty and tradition, including the Pebble Beach Concours d’Elegance®, the Rolex Monterey Motorsports Reunion and Goodwood Revival; and the leading motor sport series, Formula 1®.

ABOUT ROLEX
Rolex, the Swiss watch brand headquartered in Geneva, enjoys an unrivalled reputation for quality and expertise the world over. Its Oyster and Cellini watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige. Founded by Hans Wilsdorf in 1905, the brand pioneered the development of the wristwatch and is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism invented in 1931. Rolex has registered over 400 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Rolex is also actively involved in supporting the arts, sports, exploration, the spirit of enterprise, and the environment through a broad palette of sponsoring activities, as well as philanthropic programmes.

 

MEDIA CONTACTS

Virginie Chevailler, Rolex SA

virginie.chevailler@rolex.com

+41 22 302 26 19

Emily Lopes, Influence Sports & Media

emily@influencesports.com

+44 7739 109 878