Pebble Beach, Sunday 26 August 2018 – Against the striking backdrop of the Pacific Ocean, the 1937 Alfa Romeo 8C 2900B Touring Berlinetta claimed the Best of Show Award at the 2018 Pebble Beach Concours d’Elegance®. 234 cars graced the fairways at Pebble Beach Golf Links® as enthusiasts mingled, witnessing awe-inspiring vintage automobiles alongside contemporary cutting-edge concept cars. Such a bold juxtaposition of old and new embodies Rolex’s appreciation of history and its influence on engineering innovation. It is this shared passion for honouring motoring tradition which underpins Rolex’s role as Official Timepiece of the Pebble Beach Concours d’Elegance® and as Presenting Partner of the Pebble Beach Tour d’Elegance®.

The Best of Show Award is bestowed to the most stylish and elegant car, recognizing its originality and authenticity. The 1937 Alfa Romeo 8C 2900B perfectly reflected the spirit of the accolade and was revered by all those who were lucky enough to see it. After the prize-giving ceremony, the owner of the winning car, David Sydorick said: “This car is one of only five built and it has recently been completely restored, taking a huge amount of effort and dedication from all those involved. It feels great to win at Pebble Beach today and receive a Rolex watch, I look forward to wearing it proudly.”


The illustrious Pebble Beach Tour d’Elegance® presented by Rolex and Pebble Beach Concours d’Elegance® come together to create the ultimate moving motoring museum, encapsulating heritage, beauty and evolution. On Thursday morning, the impressive procession of automobiles assembled on Portola Road ahead of this year’s edition of the Pebble Beach Tour d’Elegance® presented by Rolex. The renowned Californian marine layer cleared early to reveal sunshine as participants and fans alike were treated to an unforgettable spectacle along the coast. The Tour, a tradition dating back to 1998, sees the motorcade take to a 70-mile route, following sections of the picturesque 17-Mile Drive through the north of Monterey County. Carmel-by-the-Sea was once again the stopover point as entrants enjoyed a gourmet lunch, while their cars were displayed on Ocean Avenue for visiting aficionados to appreciate up close.


At dawn on Sunday, the group was reunited as the cars rolled on to the immaculate 18th fairway at Pebble Beach®. 28 categories showcased the ingenuity of their creators and owners, from the featured Post-war Custom Citroëns to Motor Cars of the Raj and the 1960s Indianapolis 500 Revolution class. Furthermore, the 2018 Pebble Beach Concours d’Elegance® debuted some of the world’s most anticipated concept cars. Notably, the Mercedes-Benz EQ Silver Arrow was shown to the public for the first time; drawing inspiration from the 1937 W 125 Benz, its modern aesthetic captured the crowd’s imagination, displaying an undeniable link between the past and the radical machines of the future.


Tom Kristensen, Rolex Testimonee and nine-time winner of the 24 Hours of Le Mans, undertook official duties as Honorary Judge at this year’s event. Following the judging, he said: “The collection of historic automobiles and world-renowned concept cars at Pebble Beach creates an event like no other. It has been a privilege to be part of the judging team, and to get so close to these amazing machines and meet their owners. The Best of Show Award represents excellence and timeless elegance – values that I closely identify with Rolex – while recognizing and preserving the greatest cars in the world. This event is an absolute must for all car lovers.”


The crowning of the Concours’ Best of Show winner marks the end of Monterey Classic Car Week. This year, the four-day extravaganza celebrated motoring heritage and paid homage to the future of the automobile – while reflecting on how the two are inextricably linked. Rolex closely aligns with the culture and passion of these classic car events and continues to enshrine the stories that stand the test of time.




Rolex’s close ties to motor racing and speed date back to the 1930s when Sir Malcolm Campbell broke the 300-mile per hour barrier at the wheel of his World Land Speed Record car, Bluebird, with a Rolex on his wrist. This pioneering moment represented a milestone in sporting history and Rolex has since maintained an appreciation for motor sport tradition and heritage, hence the brand’s partnerships with the Amelia Island Concours d’Elegance, Pebble Beach Concours d’Elegance®, Monterey Classic Car Week and Goodwood Revival. These events are a glorious step back in time, enjoyed by automobile enthusiasts and motor racing fans worldwide; they offer a unique opportunity to relive the Golden Age of motor sport and celebrate the style and beauty of classic cars, as well as the sport’s heroes.




Rolex, a Swiss watch manufacture headquartered in Geneva, is recognized the world over for its expertise and the quality of its products. Its Oyster and Cellini watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige. Founded by Hans Wilsdorf in 1905, the brand pioneered the development of the wristwatch and is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism invented in 1931. Rolex has registered over 400 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Through philanthropic programmes and a broad palette of sponsorship activities, Rolex is also actively involved in supporting the arts, sports and exploration, and encourages the spirit of enterprise, as well as the conservation of natural environments.



Virginie Chevailler, Rolex SA

+41 (0)22 302 26 19

Grace Mennem, Influence Sports & Media

+44 (0)7471 034 620